Bachelor Degree Program

Program Goals and Career Opportunities

The Bachelor degree program equips students with knowledge of the fundamental theories and informs them about current research in media studies and communication science; it also introduces them to empirical social research methods. The theoretical, methodological and organizational skills acquired in the program prepare students for applied and operational work in a wide variety of public communication jobs, including

  • applied research in media and communications, market research and opinion polling;
  • the evaluation of communication services and media campaigns;
  • organizational communications and public relations;
  • media management;
  • training and further education in the communications and media field.

The program is only offered in German.