Program Goals and Career Opportunities
The Bachelor degree program equips students with knowledge of the fundamental theories and informs them about current research in media studies and communication science; it also introduces them to empirical social research methods. The theoretical, methodological and organizational skills acquired in the program prepare students for applied and operational work in a wide variety of public communication jobs, including
- applied research in media and communications, market research and opinion polling;
- the evaluation of communication services and media campaigns;
- organizational communications and public relations;
- media management;
- training and further education in the communications and media field.
The program is only offered in German.