Student Aims & Careers
Bachelor
Educational goals and career opportunities of the Bachelor program (major or minor subject)
Educational Goals
- Knowledge of basic theories and empirical research of media and communication science; specifically, the program aims at conveying knowledge that can directly be applied in practice
- Skills in empirical methods of the social sciences
- Skills in methodology, communication of research findings, and in management
Careers
Applied media research and administrative activities in fields such as
- media, communications, market and opinion research
- evaluation of communication services
- organisation communication / public relations
- media management
- advanced and continued education in communication and media fields
Educational Goals for students coming from the Faculty of Science
- Convey knowledge of basic theories and empirical research of media and communication science; specifically, the program aims at transmitting knowledge that can be directly applied in various contexts
Master
Educational goals and career opportunities of the Master program (major subject)
Educational goals
- Skills in research planning and management
- Skills in reflection and analysis of research problems and practical issues
Careers
Management and research activities in fields such as
- Basic and applied communication and media research
- Public relations in private and public organisations
- Media and communication management
Educational goals and career opportunities of the Master program (minor subject)
- Extensive education in media and communication science with a social science focus
- Skills in reflection and analysis of research problems and practical issues