Student Aims & Careers

Bachelor

Educational goals and career opportunities of the Bachelor program (major or minor subject)

Educational Goals

• Knowledge of basic theories and empirical research of media and communication science; specifically, the program aims at conveying knowledge that can directly be applied in practice
• Skills in empirical methods of the social sciences
• Skills in methodology, communication of research findings, and in management

Careers

Applied media research and administrative activities in fields such as

• media, communications, market and opinion research
• evaluation of communication services
• organisation communication / public relations
• media management
• advanced and continued education in communication and media fields

Educational Goals for students coming from the Faculty of Science

• Convey knowledge of basic theories and empirical research of media and communication science; specifically, the program aims at transmitting knowledge that can be directly applied in various contexts

Master

Educational goals and career opportunities of the Master program (major subject)

Educational goals

• Skills in research planning and management
• Skills in reflection and analysis of research problems and practical issues

Careers

Management and research activities in fields such as

• Basic and applied communication and media research
• Public relations in private and public organisations
• Media and communication management

Educational goals and career opportunities of the Master program (minor subject)

• Extensive education in media and communication science with a social science focus
• Skills in reflection and analysis of research problems and practical issues