Applied Research

Please find below a choice of applied media research projects conducted over the last years by IPMZ Transfer:

2008

• Financial investors in the media field: research project commissioned by the German media regulating bodies (Direktorenkonferenz der Landesmedienanstalten), published: Schulz, Wolfgang/Kaserer, Christoph/Trappel, Josef (Hrsg.) (2008): Finanzinvestoren im Medienbereich – Gutachten im Auftrag der Direktorenkonferenz der Landesmedienanstalten, Berlin: Vistas.

2007

• Digitalization and Exploitation of Broadcasting Archives
• Research project commissioned by Swiss public radio; comparative analysis of public broadcasting archive strategies in the UK, the Netherlands, Sweden, Austria and Germany.

2006

• The markets for Books and Literature in Switzerland
• Research report commissioned by the Federal Office of Culture, Switzerland (Bundesamt für Kultur)
• Report on the development perspectives of the Swiss book market and its consequences for book publishers, authors and cultural life in Switzerland.
• Includes comparative research on funding mechanisms in Austria, Sweden, the Netherlands and France.

2005

• Research supported by the Swiss Federal Office of Communiation (Bundesamt für Kommunikation)
• Comparative analysis of online-media in German speaking countries in Europe and their governance. Genre analysis of 30 leading online-media in Switzerland, Austria and Switzerland.
• Research report commissioned by the Federation of German Newspaper Publishers (BDZV - Bundesverband Deutscher Zeitungsverleger).
• Longitudinal research on newspaper reading and Internet usage of young people in Germany. Literature research on changes in media use behavior and consequences for newspapers and other mass media outlets.

Contact

IPMZ transfer
Dr. Ursula Schwarb
University of Zurich
Andreasstrasse 15
CH-8050 Zürich
Tel.: +41 44 635 20 71 (Monday to Thursday)
Fax: +41 44 634 49 34
E-Mail: u.schwarb@ipmz.uzh.ch