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IPMZ
Institute of Mass Communication
and Media Research, University of Zurich
Andreasstrasse 15
CH-8050 Zürich
Telefon: +41 44 634 46 61
Fax: +41 44 634 49 34
E-Mail: sekretariat@ipmz.uzh.ch


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Media Economics & Management

Prof. Dr. Gabriele Siegert

Education

2001 Habilitation, University of Salzburg, Faculty of Philosophy
1992 Doctorate in Social Sciences, University of Augsburg, Faculty for Economics and Social Sciences

1987 Diploma in Economics and Social Sciences, University of Augsburg

Academic experience

since 2001 Professor of Media Economics at the IPMZ - Institute of Mass Communication and Media Research, University of Zurich
2000-2001 Visiting Professor at the Department of Journalism and Communication Research, University of Music and Drama, Hanover
1999 Visiting Professor at the Faculty for Social and Behavioral Sciences, Jena University
1995-1996 Lecturer at the Faculty for Economics and Social Sciences, University of Augsburg
1995-2001 Post-doctoral assistant at the Institute of Communication Research, University of Salzburg
1993 Lecturer at the Faculty of Humanities, University of Augsburg
1992-1995 Post-doctoral assistant at the Chair of Sociology and Empirical Social Research, University of Augsburg
1987-1992 Junior Researcher at the Chair of Sociology and Empirical Social Research, University of Augsburg

National and international professional activities and services

since 2006 Member of Selbstverständnisausschuss der deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)
since 2006 Member of der SAGW-Steuerungsgruppe "Netzwerk Generationenbeziehungen"
since 2006 Member of the im Advisory Board "Psychologie der Markenwirkung"
since 2006 Member of the advisory board of «impact Zürich – Studentische Unternehmensberatung», Zurich
since 2005 Mitglied im Wissenschaftspolitischen Rat der Sozialwissenschaften (WRS/CPR) der SAGW
since 2005 President of the Swiss Association of Communication and Media Research (SGKM)
since 2005 Member of the Board of Directors of the NCCR "Challenges to Democracy in the 21st Century"
2005-2006 Member of the Scientific Committee of the International Scientific Meeting on the Economics of the Media
2005 Member of the Hiring Committee "Communication and Media Research" of the University of Fribourg
since 2004 Lecturer for the post-diploma course "Kommunikationsmanagement" of the Zurich University of Applied Sciences Winterthur (ZHW)
2004-2006 Deputy Speaker of the Division for Media Economics in the German Communication Association (DGPuK)
2004 Member of the expert group for the evaluation of the German Research Foundation Project Network "Kulturelle und soziale Veränderungen im Kontext des Wandels der Medien"
2004 Member of the inter-disciplinary expert group for the evaluation of the further development of the disciplines Sociology, Political Science, and Communication Science of the University of Bern
since 2003 Member of the scientific advisory board of the inter-disciplinary project-network "Intermedia" of the University of Munich
2003 Member of the expert group for the evaluation of the "Institut für Medienwissenschaften" of the University of Bern
1997-2000 Co-editor of the journal Transfer, German Communication Association (DGPuK)
1996-2000 Member of the Board and Secretary of the Austrian Society of Communication (ÖGK) and Co-editor of the journal Medien Journal

Research Interests

Media economics, media management and advertising: media brands and reputation, actors, organizations and processes, media marketing, media and audience research 

Consulting and reviewing activities

Reviewer for the German Research Foundation [Deutsche Forschungsgemeinschaft]

Reviewer for the conference program of various associations (Annual Meetings of the German Communication Association DGPuK, Annual Meetings of the Swiss Association of Communication and Media Research SGKM)

Reviewer for the Journal Medien und Kommunikationswissenschaft

Reviewer for the Habilitation Committee for Wolfgang Seufert at Free University Berlin (2003)

Reviewer for the Hiring Committee of the University of Erfurt (Communication Science, especially Media Integration) (2001)

Reviewer for the Hiring Committee of the University of Munster (Communication, Advertising and Brand) (2002)

Reviewer for the Hiring Committee of the University of Munster (Public Relations) (2002)

Reviewer for the Hiring Committee of the University of Jena (Communication Science, especially Media Economics) (2002)

Reviewer for the Hiring Committee of the University of Koblenz-Landau (Applied Communication Psychology) (2003)

Department and University service

since 2006 Mentor in the Peer Mentoring Program "Stepping Stone" of the NCCR democracy
2006 Member of the Habilitation Committee (W.A. Meier) of the University of Zurich
since 2005 Representative of the Faculty of Humanities and Social Sciences in the "Equal Opportunities Committee" of the University of Zurich
2005-2006 Member of the working group on the behavior codex "Gender Policy" of the University of Zurich
2005-2006 Mentor in the Gertrude Joch Robinson Mentoring Program of the German Communication Association (DGPuK)

2004
2001-2002

Member of two Hiring Committees of the University of Zurich (Communication Science)
since 2004 President of two Hiring Committees of the University of Zurich (Education Science)

2003

 Member of the Habilitation Committee (N. Herger) of the University of Zurich
since 2001 Member of the IPMZ-Board of Directors

Awards and honors

Offer of a Chair of Communications Science and Media Management at the University of Music and Drama, Hanover (2003)

Offer of a Chair of Communications Science and Media Economics at Friedrich-Schiller-University, Jena, Germany (2001)

First place on the list for the chair of Media Management at Technical University Ilmenau (2001)

DAAD scholarship (European Forum Alpbach) (1988)