Media Economics & Management

We regard media economics as a part of communication and media research, nevertheless we use the models and methods of economics and management research, and we compare the media industry to other industries in order to identify the characteristics of the media. The societal and individual functions of the media must always be taken into account as well. Therefore, research in media economics has to pay attention to the consequences of the commercial orientation of the media and includes attention to the political system. We address this topic with research on the processes of commercialization.

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