Isabelle Krebs

Isabelle Krebs, Dr.

Postdoctoral research and teaching associate

Phone: +41 (0)44 635 20 86

i.krebs@ipmz.uzh.ch

Isabelle Krebs is Senior research and teaching associate at the Institute of Mass Communication and Media Research (IPMZ). Her research interest focuses on media and media brand management, media brands and success factor research. She studied media and communication science, economic and social history and political science at the University of Zurich and achieved the lic.phil (Magister) degree in 2010. Afterwards, she started working as a research and teaching assistant at the IPMZ, University of Zurich and obtained her doctorate in 2017.

CV

Publications

Memberships

Curriculum vitae

Career

Since 2017 Senior Researcher and Teaching Associate at IPMZ - Institute of Mass Communication and Media Research at the University of Zurich, Media Economics and Management Division, Prof. G. Siegert; Research focus: media brand management, media brands and success factor research
Since 2016

Brand strategy for Motionary - Videoproduktion Schweiz www.motionary.ch

Since 2011 Assistant at IPMZ - Institute of Mass Communication and Media Research at the University of Zurich, Media Economics and Management Division, Prof. G. Siegert; Research focus: media brand management, media brands and success factor research
2010-2011 Marketing project management, Trees Organic Coffee Company, Vancouver B.C.
2010 Traineeship Marketing Coordinator, Sarter Enviro Events, Surrey B.C
2008-2009 Scientific Assistant and Tutor at IPMZ, Media Economics and Management Division
2006-2009 Scientific Assistant, IPMZ transfer, Zurich

Education

2011-2017 Doctoral student at IPMZ, Media Economics and Management Division, Prof. G. Siegert
2003-2010 Media and communication science, economic and social history and political science, University of Zurich Graduated as lic.phil.

Offices

2013-2016 Co-Head Medienökonomie jr.

Publications

Memberships

emma
European Media Management Education Association

DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (German Communication Association)

MedienökonomieJR
Netzwerk für den wissenschaftlichen Nachwuchs

Teaching


Media and brand management (Research seminar part 1, Fall 14)


TV –Stars as brands. The brand value of reputation agents for media companies (Course, Spring 14)


Media and brand management (Research seminar part 2 with C.Sommer, Spring 13)


Media and brand management (Research seminar part 1 with C.Sommer, Fall 12)


Introduction into Media Economics (Lecture with Stephanie Kienzler, Juliane Lischka, Loris Russi, Christoph Sommer and Björn von Rimscha, Fall 2012)


TV –Stars as brands. The brand value of tv presenters and show hosts for media companies (Course, Spring 12)


Introduction into Media Economics (Lecture with Stephanie Kienzler, Juliane Lischka, Loris Russi and Björn von Rimscha, Fall 2011)