Gabriele Siegert

Gabriele Siegert, Prof. Dr. Dipl. oec.

Full Professor of Media Economics & Management

Phone: +41 (0)44 635 20 50

g.siegert@ipmz.uzh.ch

Research and teaching interests

Media economics, advertising, media brands and media marketing, media and audience research

Curriculum vitae

Formal Education

2001 Habilitation, Faculty of Philosophy, University of Salzburg, Austria
1992 Doctorate in Social Sciences (Dr. rer.pol.), Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany
1987 Diploma in Economics and Social Sciences (Dipl.oec.), Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany

Academic Positions

since 2001 Professor of Communication Science and Head of Division Media Economics & Management at the IPMZ - Institute of Mass Communication and Media Research, University of Zurich, Switzerland
2009-2013 Director of the IPMZ-Institute of Mass Communication and Media Research, University of Zurich, Switzerland
2008-2012 Vice Dean of the Faculty of Arts and Social Sciences (responsible for research), University of Zurich, Switzerland
2004-2007 Lecturer for the post-diploma course “Kommunikationsmanagement”, Zurich University of Applied Sciences Winterthur (ZHW)
2000-2001 Visiting Professor at the Department of Journalism and Communication Research, University of Music and Drama, Hanover, Germany
1999 Visiting Professor at the Faculty for Social and Behavioral Sciences, Jena University, Germany
1995-2001 Senior Researcher and Teaching Associate at the Institute of Communication Research, University of Salzburg, Austria
1995-1996 Lecturer at the Faculty of Economics, Business Administration and Social Sciences, University of Augsburg, Germany
1993 Lecturer at the Faculty of Humanities, University of Augsburg
1987-1995 Researcher and Teaching Associate at the Chair of Sociology and Empirical Social Research, University of Augsburg, Germany

University Related Services

  • President of the Foundation for Research in Science and the Humanities at the University of Zurich (2011-2017)
  • Member of the advisory board of the project „Professorinnen in Leitungs- und Entscheidungsgremien“ of the Faculty of Arts and Social Sciences (since 2013)
  • Member of the board of directors of the Center for Research in Sports Administration, Faculty of Economics, Business Administration and Information Technology (since 2011)
  • President and member of search committees and habilitation committees
  • Member of the executive board of the Graduate Campus (2011)
  • Member of the board of directors of the NCCR “Challenges to Democracy in the 21st Century” (2005-2009)
  • Member of the UZH working groups „universitäre Laufbahnen“ (AGuL) (2008-2010) and „Verhaltenskodex Gender Policy” (2005-2006)
  • Representative of the Faculty of Arts and Social Sciences in the “Equal Opportunities Committee” (2005-2008)

Scientific Community Related Services

  • Member of the advisory board of CMC - Austrian Academy of Sciences (since 2015)
  • Member of the editorial board of the International Journal on Media Management(since 2014)
  • Member of the advisory board of the journal “Communication & Society” (since 2014)
  • Member of the advisory board of the journal “Medien Journal” (since 2014)
  • Member of the advisory board of the journal “Medienwirtschaft” (since 2012)
  • Member of the advisory board of the Hans-Bredow-Institut, Hamburg, Germany (since 2011)
  • Member of the advisory board of the Master Program "Angewandte Medienforschung" at the Institute of Communication Science at TU Dresden, Germany (since 2011)
  • President of the Swiss Association of Communication and Media Research (SACM) (2005-2009)
  • Member of the board of the Swiss Association of Communication and Media Research (2002-2005; 2009-2013)
  • Member of search committees
  • Member of the “Selbstverständnisausschuss” of the German Communication Association (DGPuK) (2006-2008)
  • Member of the advisory board of the inter-disciplinary project-network “Intermedia“ of the University of Munich (2003-2007)
  • Deputy speaker of the Media Economics division of the German Communication Association (DGPuK) (2004-2006)
  • Co-editor of the journal Transfer, German Communication Association (DGPuK) (1997 – 2000)
  • Member of the board and managing director of the Austrian Society of Communication (ÖGK)
  • Co-editor of the journal Medien Journal (1996 – 2000)
  • Consultant for universities and universities of applied science
  • Organizer and host of workshops and conferences

Reviews and Evaluation

  • Member of evaluation committees (e.g. University of Berne, German Research Foundation, University of Lugano, University Koblenz-Landau, German Sport University Cologne)
  • Member of the scientific committee of the International Scientific Meeting on the Economics of the Media (2006-2007)
  • Reviewer for the Deutsche Forschungsgemeinschaft and the Swiss National Science Foundation
  • Reviewer for conferences (e.g. German Communication Association DGPuK, Swiss Association of Communication and Media Research SGKM, European Media Management Education Association EMMA)
  • Reviewer for scientific journals (e.g. SCOMS, IJMM, Medien und Kommunikationswissenschaft)
  • Reviewer for habilitation committees
  • Reviewer for search committees

Society and Media Industry Related Services

  • Member of the Swiss Federal Media Commission (2013-2017)
  • Member of scientific advisory boards of media related companies (MakingScienceNews, d.core Switzerland, Swiss innovation valley, Brandezza „Psychologie der Markenwirkung“)
  • Member of the „ Scientific Council of Social Sciences“ (WRS/CPR) of the Swiss Academy of Humanities and Social Sciences (SAGW) (2006-2011)
  • Member of der working group „Netzwerk Generationenbeziehungen“ of the Swiss Academy of Humanities and Social Sciences (SAGW) (2006-2007)
  • Expert for professional opinion in media economics and management; key note speaker and panel discussant at conferences of the media industry, interviews for newspapers, radio and TV (e.g. key note speaker at the Dreikönigstagung of Swiss Media 2011, panel discussant at Mediaforschungstag CH 2013, key note speaker and panel discussant at the annual conference of the Federation of German Newspaper Publishers 2013)

Mentoring Activities

  • Mentor in the Gertrude Joch Robinson Mentoring Program of the German Communication Association (DGPuK) (2005-2006; 2010-2012)
  • Mentor in the Peer Mentoring Program „Stepping Stone“ of the NCCR democracy (2006-2009)
  • Mentor in the mentoring group “Medienökonomie Junior” (since 2008)

Awards and Honors

  • Honorary member of the Swiss Association of Communication and Media Research (SGKM)
  • Offer of a Chair of Communications Science and Media Management at the University of Music and Drama, Hanover (2003)
  • Offer of a Chair of Communications Science and Media Economics at Friedrich-Schiller-University, Jena, Germany (2001)
  • First position on the list for the chair of Media Management at Technical University Ilmenau (2001)
  • DAAD scholarship (European Forum Alpbach) (1988)

Publications

Memberships

DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft

ÖGK
Österreichische Gesellschaft für Kommunikationswissenschaft

SGKM
Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft

emma
European Media Management Association

ICA
International Communication Association