Team Media Economics & Management

Media Economics & Management

The division's research investigates topics on the macro-level (systems, structures and markets), as well as topics on the meso-level (organizations, strategies and market behavior), and analyzes performance and its interdependence with structures and strategies. We consider traditional players in the media market such as newspapers and television, as well as new players in the convergent media market, such as search engines and social media. On a case-by-case basis our research focusses on journalism or entertainment, economic and business issues, or sports. In these fields, highly relevant and dynamic topics shall be investigated with adequate and innovative concepts and methods, to ensure cutting edge quality in academic research. The structure of the division's research consists of five areas:

Media marketing and brands

Advertising

Media production and distribution

Strategic communication and media performance

Media markets and competition