Tobias Frey

Tobias Frey, M.A.

Research and Teaching Associate

Phone: +41 44 634 46 99

t.frey@ikmz.uzh.ch

Biographical Note

Tobias Frey is a Research and Teaching Associate in the Media Use and Effects Division at the Institute of Mass Communication and Media Research (IPMZ), University of Zurich since February 2017. He holds an M.A. in communication science from the University of Zurich where he studied communication science, sociology and psychology.

Curriculum Vitae

2017-today                                                           Teaching and Research Associate at the University of Zurich (Switzerland)
2014 Master Degree in Media and Communication Research, Sociology and Psychology from the University of Zurich (Switzerland)

 

Teaching and Research Interests

Media Use and Effects

Social Network Analysis

Structural Equation Modeling

Communication Campaigns

Publications

Friemel, Thomas N./Frey, Tobias/Elbrecht, Karin (2014): Evaluation der Verkehrssicherheitskampagne „Such Blickkontakt“: Welche Rolle spielen Theorien bei der Evaluation? In: Baumann, Eva et al. (Hrsg.): Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft. Baden-Baden: Nomos, p. 105-117.