Thomas N. Friemel

Thomas N. Friemel, Prof. Dr.

Professor of Media Use and Effects

Phone: +41 44 635 20 61

th.friemel@ikmz.uzh.ch

Biographical Note

Thomas N. Friemel holds the chair for Communication and Media Research with a focus on Media Use and Media Effects at the University of Zurich (Switzerland) and is lecturer at the Swiss Federal Institute of Technology (ETH Zurich). He received a master degree (Media and Communication Research, Economics, and Social Psychology) in 2004 and a PhD in Media and Communication Research from the University of Zurich. Previous appointments include professorships in Germany at the University of Bremen (2013-2016) and Augsburg University (2011-2012). He has been visiting scholar at various leading institutes in the USA including Harvard University (Department of Sociology), the University of Pennsylvania (Annenberg School for Communication), and the National Institutes of Health (National Human Genome Research Institute, Social and Behavioral Research Branch), as well as in China (Renmin University Beijing), and the Netherlands (University of Groningen, Faculty of Behavioral and Social Sciences).

Friemel´s research interests are centered on media use, media effects, social network analysis, and health communication campaigns. His research group on Collective Behavior of Networked Communication at the University of Zurich is concerned with social phenomena that emerge through the increasing interconnection of interpersonal communication and mass media. The research group focuses on theoretical and methodical challenges that are connected to these new processes of communication as well as their implications for individuals’ everyday life and our society.

Friemel teaches courses on media use, media effects, health communication campaigns, and social network analysis at the University of Zurich and the Swiss Federal Institute of Technology (ETH Zurich). He is author of the books “Medienwirkungsforschung” (2015) which is currently published in its 5th edition, “Sozialpsychologie der Mediennutzung” (2013), “Kommunikationskampagnen im Gesundheitsbereich” (2010, 2nd ed.) and editor of multiple books and journal special issues on social network analysis.

Curriculum Vitae

2016-today                                                           Professor of Media Use and Effects at the University of Zurich (Switzerland)
2016

Visiting Scholar in the Department of Sociology at Harvard University (USA)

2016

Visiting Faculty in the Social and Behavioral Research Branch at the National Institutes of Health, National Human Genome Research Institute (USA)

2013-2016

Professor for Media and Communication Research at the University of Bremen (Germany)

2008-2013 Senior Teaching and Research Associate at the University of Zurich (Switzerland)
2011-2012 Professor of Public Communication at the University of Augsburg (Germany)
2009-2011

Lecturer at the Swiss Journalism School

2007-2015

Lecturer at the University of Basel (Switzerland)

2008

Doctoral Degree in Media and Communication Research from the University of Zurich (Switzerland)

2004-2008 Teaching and Research Associate at the University of Zurich (Switzerland)
2004

Master Degree in Mass Communication, Economics, and Social Psychology from the University of Zurich (Switzerland)

 

Teaching and Research Interests

Media Use and Effects

Social Network Analysis

Health Communication Campaigns

Selected Publications

Books

Bonfadelli, Heinz/Friemel, Thomas N. (2015): Medienwirkungsforschung. Grundlagen und Anwendungen (5. überarb. Aufl.). Konstanz, UVK. [engl. title: Media Effects (5th Edition), University Press Konstanz]

Friemel, Thomas N. (2013): Sozialpsychologie der Mediennutzung. Motive, Charakteristik und Wirkung interpersonaler Kommunikation über massenmediale Inhalte. Konstanz, UVK. [engl. title: The Socialpsychology of Media-Use. University Press Konstanz]

Bonfadelli, Heinz/Friemel, Thomas N. (2011): Medienwirkungsforschung. Grundlagen und Anwendungen (4. überarb. u. erw. Aufl.). Konstanz, UVK. [engl. title: Media Effects (4th Edition), University Press Konstanz]

Bonfadelli, Heinz/Friemel, Thomas N. (2010): Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen (2. völlig überarbeitete und erweiterte Auflage). Konstanz, UVK.

[engl. title: Communication Campaigns for Public Health (2nd Edition). University Press Konstanz]

Friemel, Thomas N. (2008): Mediennutzung im Sozialen Kontext. Dissertation der Universität Zürich. Zürich. [engl. title: Media-Use and its Social Context. Dissertation Thesis at the University of Zurich] Bonfadelli, Heinz/Friemel, Thomas N. (2006): Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen. Konstanz, UVK. [engl. title: Communication Campaigns for Public Health. University Press Konstanz]

 

Edited Volumes

Friemel, Thomas N./Bonfadelli, Heinz (Ed.) (2016): Road Safety Communication Campaigns. Special issue of “Accident Analysis and Prevention”.

Friemel, Thomas N. (Ed.) (2011): Dynamics of Social Networks. Procedia Social and Behavioral Sciences, 22.

Friemel, Thomas N. (Ed.) (2008): Why Context Matters. Applications of Social Network Analysis. Wiesbaden, VS Verlag.

Friemel, Thomas N. (Ed.) (2007): Applications of Social Network Analysis. Proceedings of the 3rd Conference on Applications of Social Network Analysis. Konstanz, UVK (University Press Konstanz).

 

Journal Articles

Friemel, Thomas N. (2016): The digital divide has grown old: Determinants of a digital divide among seniors. In: New Media & Society, p. 313-331. DOI: 10.1177/1461444814538648

Friemel, Thomas N./Bonfadelli, Heinz (2016): Road safety communication campaigns: Theoretical foundations, validity, and empirical case studies. In: Accident Analysis and Prevention 97, p. 289-291. DOI: http://dx.doi.org/10.1016/j.aap.2016.11.011

Friemel, Thomas N. (2015): Influence vs. Selection: A Network Perspective on Opinion Leadership. In: International Journal of Communication 9, p. 1002-1022.

Ruggieri, Sabrina/Friemel, Thomas N./Sticca, Fabio/Perren, Sonja/Alsaker, Françoise (2013): Selection and Influence Effects in Defending a Victim of Bullying: The Moderating Effects of School Context. In: Procedia Social and Behavioral Sciences 79, p. 117-126.

Friemel, Thomas N. (2012): Network Dynamics of Television Use in School Classes. In: Social Networks, 34/2, p. 346-358.

Signer, Sara/Friemel, Thomas N. (2011): Internetkompetenz 2.0. Umgang mit nutzergenerierten Inhalten als neue Schlüsselqualifikation [Internet-Competence 2.0]. In: merz: Medien + Erziehung 55/5, p. 57-62.

Friemel, Thomas N. (2011): Dynamics of Social Networks. In: Procedia Social and Behavioral Sciences, p. 2-3.

Friemel, Thomas N./Signer, Sara (2010): Web 2.0 Literacy: Four Aspects of the Second-Level Digital Divide. In: Studies in Communication Sciences 10/2, p. 147-170.

Wirth, Werner et al. (2010): Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public. In: Journalism & Mass Communication Quarterly, 87/2, p. 328-345.

Friemel, Thomas N. (2008): Anatomie von Kommunikationsrollen. Methoden zur Identifizierung von Akteursrollen in gerichteten Netzwerken. In: Kölner Zeitschrift für Soziologie und Sozialpsychologie 60/3, p. 473-499. [engl. title: Anatomy of Communication Roles. Methods for Identifying Actor Roles in directed Networks]

 

Book Chapters

Friemel, Thomas N. (2017): #joizchatfamily: Ko-Orientierung in Social-TV-Chats. In: Göttlich, Udo/Heinz, Luise/ Herbers, Martin R. (Hrsg.) Ko-Orientierung in der Medienrezeption. Wiesbaden: Springer VS.

Fretwurst, Benjamin/Friemel, Thomas N. (2015): Social Marketing. In: Siegert, Gabriele/Wirth, Werner/Weber, Patrick/Lischka, Juliane (Hrsg.): Handbuch Werbeforschung. Wiesbaden: Springer VS, S. 669-688. doi: 10.1007/978-3-531-18916-1

Friemel, Thomas N./Dötsch, Mareike (2015): Online Reader Comments as Indicator for Perceived Public Opinion. In: Emmer, Martin/Strippel Christian (Hrsg.): Kommunikationspolitik für die digitale Gesellschaft. Berlin: digitalcommunicationresearch.de, S. 151-17. doi: 10.17174/dcr.v1.8

Friemel, Thomas N./Frey, Tobias/Elbrecht, Karin (2014): Evaluation der Verkehrssicherheitskampagne „Such Blickkontakt“: Welche Rolle spielen Theorien bei der Evaluation? In: Baumann, Eva et al. (Hrsg.): Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft. Baden-Baden: Nomos, S. 105-117.

Friemel, Thomas N./Elbrecht, Karin (2014): Kampagnenmanagement: Funktionsbereiche und Zeitbedarf für die Entwicklung von Verkehrssicherheitskampagnen. In: Klimmt, Christoph et al. (Hrsg.): Verkehrssicherheitskommunikation. Beiträge der empirischen Forschung zur strategischen Unfallprävention. Wiesbaden: VS, S. 269-286.

Friemel, Thomas N./Bonfadelli, Heinz (2014): Rezeption und Wirkung der Kampagne Slow Down. Take it Easy 2009 bis 2012. In: Klimmt, Christoph et al. (Hrsg.): Verkehrssicherheitskommunikation. Beiträge der empirischen Forschung zur strategischen Unfallprävention. Wiesbaden: VS, S. 135-157.

Krömer, Nicola/Friemel, Thomas N. (2013): Der Einsatz von Interaktivität in Webauftritten von Gesundheitskampagnen. In: Rossmann, Constanze/Hastall, Matthias R. (Hrsg.): Medien und Gesundheitskommunikation. Baden-Baden: Nomos, 257-273.

Bonfadelli, Heinz/Friemel, Thomas N. (2012): The Role of Knowledge in Political Campaigns. In: Kriesi, Hanspeter (Ed.): Political Communication in Direct Democratic Campaigns. Enlightening or Manipulation? Hampshire, Palgrave Macmillan, S. 168-187.

Friemel, Thomas N. (2011): Switzerland. In: Barnett, George A. (Ed.): Encyclopedia of Social Networks. Sage, S. 837-838.

Bonfadelli, Heinz/Friemel, Thomas N./Wirth, Werner (2010): Medienwirkungs­forschung. In: Bonfadelli, Heinz/Jarren, Otfried/Siegert, Gabriele (Hg.): Einführung in die Publizistikwissenschaft. Konstanz, UVK, S. 609-660.

Friemel, Thomas N. (2010): Diffusionsforschung. In: Stegbauer, Christian/ Häussling, Roger (Hg.): Handbuch Netzwerkforschung, Wiesbaden: VS, S. 825-833.

Friemel, Thomas N./Knecht, Andrea (2009): Praktische Grenzen vs. effektive Netzwerke. Eine Diskussion zur Validität von Schulklassen als komplette Netzwerke. In: Stegbauer, Christian/Häussling, Roger (Hg.): Netzwerkgrenzen, Wiesbaden: VS, S. 15-32.

Friemel, Thomas N. (2009): Mediensport als Gesprächsthema. Sozialpsycho­logische Betrachtung der interpersonalen Kommunikation über Sportbericht­erstattung in Massenmedien. In: Schramm, Holger/Marr, Mirko (Hg.): Die Sozialpsychologie des Sports in den Medien. Köln: Halem, S. 199-222.

Friemel, Thomas N. (2008): Digital Divide. In: Carr, Deborah (Ed.): Encyclopedia of the Life Course and Human Development. Vol. 2. Adulthood. Farmington Hills, Gale, S. 273.

Friemel, Thomas N. (2008): Media and Technology Use in Adulthood. In: Carr, Deborah (Ed.): Encyclopedia of the Life Course and Human Development. Vol. 2. Adulthood. Farmington Hills, Gale, S. 273-276.

Friemel, Thomas N. (2008): Netzwerkanalytische Methoden zur Identifizierung von Kommunikationsrollen. In: Stegbauer, Christian (Hg.): Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften. Wiesbaden, VS, S. 179-190.

Friemel, Thomas N. (2008): Why Context Matters. In: Friemel, Thomas N. (Hg.) (2008): Why Context Matters. Applications of Social Network Analysis. Wiesbaden, VS Verlag, S. 9-13.

Friemel, Thomas N. (2008): Hierarchical Structures in Digraphs – Measurement and Interpretation. In: Serdült, Uwe/Täube, Volker G. (Hg.): Applications of Social Network Analysis ASNA 2005. Berlin: Wissenschaftlicher Verlag, S. 341-356.

Friemel, Thomas N. (2007): Applications of Social Network Analysis. In: Friemel, Thomas N. (Hg.). Applications of Social Network Analysis. Konstanz, UVK, S. 13-17.

Bonfadelli, Heinz/Friemel, Thomas N. (2005): Using Communication Theory and Research Based Evidence to Improve Public Communication Health Campaigns. In: Rubinelli, Sara/Haes, Joachim (Hg.): Tailoring Health Messages. Bridging the Gap between Social and Humanistic Perspectives on Health Communication. Proceedings of the International Conference, Monte Verità, Lugano, Switzerland, July 6-10.

Friemel, Thomas N. (2005): Die Netzwerkanalyse in der Publizistik­wissenschaft. In: Serdült, Uwe (Hg.): Anwendungen sozialer Netzwerkanalyse. Zürich, S. 26-36.