Research: Journalist tells scientists to take control of PR

Speaking at the same conference as Hickman on 22 June, Mike Schäfer, a researcher on science and the media at the University of Zurich, said: “Science communication has expanded and professionalised, and science journalism is in crisis.”
Schäfer said that news organisations' revenues are declining and that many science news desks have closed, putting more and more pressure on the remaining journalists. A journalist may have only two hours or less to write and publish a story online, said Hickman. “Mail Online journalists have to do eight stories in an eight-hour shift,” he said, “so they fall back on the press release.”
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